Good design.
Learn the basics.

Make importance visible.

Give the composition a clear entry point.

Notice what feels heavy, not only what measures large.

Distribute attention deliberately across the frame.

Choose a structure that matches the tone.

Treat empty space as part of the composition.

Repeat a pattern, then vary it with purpose.

Use thirds as a starting point for off-center placement.

Put related things closer together.

Give things with the same role a shared appearance.

Use a boundary to show a meaningful group.

Connect elements only when there is a real relationship.

Use a clear path to guide the eye.

Make the subject distinguishable from its background.

Give elements a shared edge or axis.

Use columns to coordinate widths and positions.

Separate the page edge from the gaps inside it.

Choose gaps from a small reusable scale.

Make the gaps express the nesting.

Check perceived edges as well as measured edges.

Choose for the text and its context.

Give each typeface a distinct job.

Use a few distinct sizes for distinct roles.

Use weight to emphasize selectively.

Keep paragraphs comfortably narrow.

Give lines enough separation to read as lines.

Separate overall spacing from individual letter-pair spacing.

Give continuous text a predictable starting edge.

Explore how hues relate, then test their roles.

Use fewer colors with clearer jobs.

Spend the strongest color on the strongest priority.

Change more than hue when building contrast.

Measure text contrast against its actual background.

Do not make color the only carrier of information.

Keep the part of the image that tells the story.

Resize without stretching the subject.

Make related visuals feel like a family.

Give overlaid text a reliable reading surface.

Recompose for the space instead of shrinking everything.

Keep the meaningful sequence intact across presentations.