THE FIELD GUIDE
Typography↗
Make words comfortable to read and easy to navigate.
BUILD YOUR DESIGN INSTINCT
Typography
8 rules found
21
Choosing a typeface
Choose for the text and its context.
22
Font pairing
Give each typeface a distinct job.
23
Type scale
Use a few distinct sizes for distinct roles.
24
Font weight
Use weight to emphasize selectively.
25 Try it
Line length
Keep paragraphs comfortably narrow.
26 Try it
Line height
Give lines enough separation to read as lines.
27 Try it
Letter spacing & kerning
Separate overall spacing from individual letter-pair spacing.
28
Text alignment
Give continuous text a predictable starting edge.